Peeko

A quick-commerce app for baby essentials in Bengaluru: diapers, formula, clothes and toys at the door in 60 minutes.

Role
Product design for the B2C app
Engagement
Freelance, six months
Website
peekonow.com(opens in a new tab)

The problem

A pre-seed team promising baby essentials in 60 minutes.

A new parent had to trust a new app with the things their baby needs, before the first order.

The solution

Onboarding that sells the promise: 30K+ essentials, easy returns, delivery in 60 minutes.

A catalogue shaped around how parents shop:

  • By age
  • By category
  • By brands they already trust

Checkout with try and buy, and live order tracking.

Peeko Club: 10% off every order, offered on the home screen and in the cart.

The project impact

Peeko today, from its own site:

parents trust Peeko
5 lakh+
baby products in the app
30,000+
brands on the shelf
2,000+
Book a callSend an email
Peeko: the teal splash screen, 'Baby essentials delivered in 60mins', beside the home screen with its fashion tabs and diapers shelf.
Baby essentials, in 60 minutesOnboarding, catalogue, checkout and order tracking
Onboarding and login: '30K+ baby essentials curated with love', 'Try and buy, 7-day easy returns', 'Doorstep delivery in 60 minutes', then a phone-number login.
The cart: review your order, add a gift bag, and items you might also like.
Peeko Club: the invite screen, a flat 10% off every order for three months, with priority delivery, trial at home and priority support.
Peeko Club, 10% off every orderA membership that pays for itself: most parents recover the cost in their first order.
Where the club shows up: the invite banner on the home screen, the saving on this order in the cart, the join sheet over the cart, and the welcome once joined.